Guidelines
The Tufts brand is much more than a logo or color; the brand is the sum of what people believe, feel, and remember about us. It is reflected in every interaction, every story and message, and every experience someone has with Tufts.
Our brand is grounded in a simple but powerful idea:
Excellence Together
It is the belief that individual strengths are amplified through connection. That by working together, we can do more. That curiosity leads to discovery. And that we carry a responsibility to make an impact beyond ourselves.
These guidelines, and our creative platform, Luminous, have been developed to reflect our university, strengthen and reinforce the brand, and provide tools so everyone at Tufts can express the brand clearly and consistently.
Additional Resources
Style Guide
This style guide is maintained by University Communications and Marketing to ensure consistency across our marketing deliverables, content, and letters. Learn more about the style guide.
Jumbo Athletics
SMFA Brand Guidelines
Email Signature
All university faculty and staff are encouraged to follow these email signature guidelines to present clear and consistent information on official communications. Learn more about email signature guidelines.
Stationery and Business Card Resources
Official stationery and business cards may only be ordered online through the Tufts Marketplace using W.B. Mason and Tufts Print Copy Services. Learn more about stationery and business card resource guidelines.
Merchandise
Branded apparel and spirit products are available at the Tufts University Official Bookstore. Learn more about merchandise guidelines.
Digital and Web Accessibility
Tufts University is committed to making all online content available to all people. Learn more about digital and web accessibility guidelines.
Tufts Name Use Policy
The name “Tufts University” and how it is used affects both the institution as a whole and the individual members of the University community. Learn more about the policy on the use of the Tufts University name and insignias.