The Tufts brand is much more than a logo or seal; the brand is reflected in all our messaging and interactions across digital, print, and multimedia channels.

These guidelines have been developed to strengthen and reinforce the brand, and provide tools so everyone at Tufts can ensure consistency in their communications and marketing campaigns. 

Additional Resources

Style Guide Wiki
Style Guide

This style guide is maintained by University Communications and Marketing to ensure consistency across our marketing deliverables, content, and letters. Learn more about the style guide.

Email signature
Email Signature

All university faculty and staff are encouraged to follow these email signature guidelines to present clear and consistent information on official communications. Learn more about email signature guidelines.

Business Card
Stationery and Business Card Resources

Official stationery and business cards may only be ordered online through the Tufts Marketplace using W.B. Mason and Tufts Print Copy Services. Learn more about stationery and business card resource guidelines.


Branded apparel and spirit products are available at the Tufts University Official Bookstore. Learn more about merchandise guidelines.

Digital and Web Accessibility icon
Digital and Web Accessibility

Tufts University is committed to making all online content available to all people. Learn more about digital and web accessibility guidelines.

Tufts sign
Tufts Name Use Policy

The name “Tufts University” and how it is used affects both the institution as a whole and the individual members of the University community. Learn more about the policy on the use of the Tufts University name and insignias.