Home page

Tufts University is a community of active and engaged scholars and creators who drive innovation, discovery, and collaboration to make meaningful individual and global impact. 

Our brand reflects this vision—and consistency across all of our work strengthens the Tufts brand. These are tools for everyone who helps tell the Tufts story.

Please use the resources on this site to understand our voice and tone and visual guidelines, download creative assets including official logos and graphic templates, and find references for how the brand translates across different media.

Guidelines Homepage Thumbnail


From voice and tone to logos and fonts, these guidelines will strengthen all content and design that reflect the Tufts brand.

Download Assets Homepage Thumbnail

Creative Assets

Download ready-to-use templates and logos for all of your communications and marketing projects.

Tufts Magazine Thumbnail

Brand in Action

Examples of how these brand guidelines translate to projects and deliverables. 


Frequently Requested Resources