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Tufts University has always been a place defined by its people--and by the way ideas are shared, challenged, and carried forward. We are a university where curiosity is magnified, where ideas become action, and individuals come together to create something greater than themselves.

Our role, as stewards of the Tufts brand, is to ensure every touchpoint we create reflects who we are and what we stand for. 

These brand guidelines reflect this spirit so we can express it clearly, consistently, and meaningfully across everything we create. Because a brand is more than a logo or a color. It lives in every interaction someone has with us: across emails, headlines, social media, video, conversations, campus visits, and more.

Please use the resources on this site to help you:

• Tell a more unified Tufts story
• Express our voice with clarity and confidence
• Create work that feels distinctly, unmistakably Tufts

If you have questions about the university brand and these guidelines, please reach out to brand@tufts.edu.

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