Color
The official Tufts University colors are blue and brown. While Tufts classic blue has emerged as the primary color associated with the university, one or both colors together can be used. At least one university color should appear frequently across all communications, including websites, print publications, merchandise, etc.
Accessible Blue: Tufts has identified a digital blue that meets the contrast requirements and accessibility standards for people with visual impairments. The Tufts logo is not to be rendered in accessible blue. It is only for non-brand elements such as navigation or headlines.
White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.
Black Icon: Color meets minimum recommended contrast with black text on solid color and as text on a black background.
Brand Colors
Tufts Blue—Print
(always use for Tufts logos)
PMS 279
CMYK: 70/30/0/0
Madeira Thread: 1029
Tufts Blue—Digital
RGB: 49/114/174
HEX: #3172AE
Tufts Dark Blue
PMS 294
CMYK: 100/85/30/25
RGB: 0/46/109
HEX: #002E6D
Madeira Thread: 1743
Tufts Brown
PMS 7519
CMYK: 50/60/70/40
RGB: 94/75/60
HEX: #5E4B3C
Madeira Thread: 1744
Accent Colors
Yellow
PMS 123
CMYK: 0/22/83/0
RGB: 255/199/44
HEX: #FFC72C
Magenta
PMS 227
CMYK: 0/100/10/30
RGB: 170/0/97
HEX: #AA0061
Green
PMS 357
CMYK: 80/0/100/56
RGB: 26/86/50
HEX: #1A5532
Teal
PMS 7467
CMYK: 100/7/35/0
RGB: 0/163/173
HEX: #00A3AD
Yellow Green
PMS 390
CMYK: 28/0/100/13
RGB: 193/205/35
HEX: #C1CD23
Purple
PMS 258
CMYK: 53/86/0/0
RGB: 140/71/153
HEX: #8C4799
Orange
PMS 1495
CMYK: 0/69/100/0
RGB: 243/113/33
HEX: #F37121
Gradients
Gradients should always contain our core Tufts blue (with the midpoint of the gradient at 60%) and our dark blue and 3 extended palette colors. Gradients should always be built with CMYK or HEX/RGB values (no PMS). Use gradients sparingly and do not combine with other gradients.
Core Tufts Blue to Core Dark Blue
Core Tufts Blue to Teal
Core Tufts Blue to Magenta
Core Tufts Blue to Yellow Green
Alerts and Emergencies
Tufts Alert Colors are for designated areas of websites where urgent and time-sensitive information is communicated.
Alert Red
Hex: C0311A
Alert Yellow
Hex: FFD200