Color

Tufts Blue

(always use for Tufts logos)
PMS 279
CMYK: 70/30/0/0
Madeira Thread: 1029

The official Tufts University core colors are Tufts Blue and Tufts Brown. While Tufts Blue has, in recent years, emerged as the primary color associated with the university, one or both colors together can be used. At least one of these core university colors should appear frequently across all communications, including websites, print publications, merchandise, etc.

Tufts Brown

PMS 7519
CMYK: 50/60/70/40
RGB: 94/75/60
HEX: #5E4B3C
Madeira Thread: 1744

Tufts Brown is the preferred second color to be used in combination with Tufts Blue. This is the recommended default color combination across all schools, units, and applications.

White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.

Tufts Digital Blue

RGB: 49/114/174
HEX: #3172AE

Tufts Digital Blue is a color that meets the contrast requirements and accessibility standards for people with visual impairments. The Digital Blue is reserved for non-brand elements such as navigation and headlines.

White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.

Tufts Dark Blue

PMS 294
CMYK: 100/85/30/25
RGB: 0/46/109
HEX: #002E6D
Madeira Thread: 1743AE

The palette also includes a darker version of the classic Tufts Blue, Tufts Dark Blue, which can be used in designs where greater contrast or a deeper hue is needed. Tufts Dark Blue does not replace Tufts Blue.

White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.

Accent colors may be used occasionally to complement—but never replace—Tufts Blue or Tufts Brown. Accent colors should rarely be used as large solids or fields. Ideally, they should be used to clarify type hierarchies and signal sub-sections or categories of information.

Accent colors may not be screened or used at a percentage of their full value.

White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.

Black Icon: Color meets minimum recommended contrast with black text on solid color and as text on a black background.

Alert Red

Hex: C0311A

Alert Yellow

Hex: FFD200

Tufts Alert Colors are used for designated areas of websites where urgent and time-sensitive information is communicated.