University Communications and Marketing
Brand Guidelines

Color

The official Tufts University colors are blue and brown. While Tufts classic blue has emerged as the primary color associated with the university, one or both colors together can be used. At least one university color should appear frequently across all communications, including websites, print publications, sweatshirts, etc.

Accessible Blue: Tufts has identified an additional blue that meets the contrast requirements and accessibility standards for people with visual impairments. The Tufts logo is not to be rendered in accessible blue. It is only for non brand elements such as navigation or headlines.

 

Eye icon Meets minimum recommended contrast when used with text on a white background.

Core Colors

PMS 279
PMS 279

CMYK: C:70 / M:30 / Y:0 / K:0
RGB: R:62 / G:142 / B:222
Hex: 3E8EDE

3172AE
PMS 653

CMYK: C:87 / M:64 / Y:18 / K:3
RGB: R:49 / G:114 / B:174
Hex: 3172AE

PMS 294
PMS 294

CMYK: C:100 / M:58 / Y:0 / K:21
RGB: R:0 / G:46 / B:109
Hex: 002E6D

PMS 4625
PMS 4625

CMYK: C:0 / M:55 / Y:100 / K:70
RGB: R:81 / G:44 / B:29
Hex: 512C1D

Extended Palette

PMS 7519
PMS 7519

CMYK: C:20 / M:37 / Y:43 / K:53
RGB: R:94 / G:75 / B:60
Hex: 5E4B3C

PMS CG10
PMS CG10

CMYK: C:26 / M:16 / Y:9 / K:43 
RGB: R:100 / G:100 / B:105
Hex: 646469

PMS 7406
PMS 7406

CMYK: C:1 / M:17 / Y:93 / K:3 
RGB: R:241 / G:196 / B:0
Hex: F1C400

PMS 144
PMS 144

CMYK: C:0 / M:43 / Y:90 / K:0
RGB: R:243 / G:138 / B:0
Hex: F38A00

PMS 167
PMS 167

CMYK: C:0 / M:60 / Y:100 / K:17
RGB: R:193 / G:83 / B:27
Hex: C0521A

PMS 1805
PMS 1805

CMYK: C:0 / M:91 / Y:100 / K:23
RGB: R:178 / G:41 / B:46
Hex: B1282E


 

PMS 268
PMS 268

CMYK: C:82 / M:100 / Y:0 / K:12
RGB: R:89 / G:44 / B:130
Hex: 582B81

PMS 7466
PMS 7466

CMYK: C:72 / M:0 / Y:28 / K:0
RGB: R:0 / G:176 / B:185
Hex: 00B0B9

035c67
PMS 5473

CMYK: C:82 / M:0 / Y:28 / K:52
RGB: R:3 / G:93  / B:103
Hex: 035c67

PMS 357
PMS 357

CMYK: C:80 / M:0 / Y:100 / K:56
RGB: R:26 / G:86 / B:50
Hex: 1A5532

PMS 369
PMS 369

CMYK: C:55 / M:0 / Y:92 / K:3
RGB: R:98 / G:166 / B:10
Hex: 62A60A

PMS 390
PMS 390

CMYK: C:28 / M:0 / Y:99 / K:13 
RGB: R:193 / G:205 / B:35
Hex: C1CD23

Alerts and Emergencies

Tufts Alert Colors are for designated areas of websites where urgent and time-sensitive information is communicated.

Alert Red
Alert Red

Hex: C0311A

Alert Yellow
Alert Yellow

Hex: FFD200