Color

The official Tufts University colors are blue and brown. While Tufts classic blue has emerged as the primary color associated with the university, one or both colors together can be used. At least one university color should appear frequently across all communications, including websites, print publications, merchandise, etc.

Accessible Blue: Tufts has identified a digital blue that meets the contrast requirements and accessibility standards for people with visual impairments. The Tufts logo is not to be rendered in accessible blue. It is only for non-brand elements such as navigation or headlines. 

White Icon: Color meets minimum recommended contrast with white text on solid color and as text on a white background.

Black Icon: Color meets minimum recommended contrast with black text on solid color and as text on a black background.