Typography
The Tufts University official fonts fit a variety of communications needs for digital and print environments. These typefaces are required and complement the university logo. Each family of fonts has a large range of weights and style options, including light, medium, bold, and italics.
Our brand fonts are Adobe Fonts and free to all Tufts employees via fonts.adobe.com. Login with your Tufts credentials and activate fonts.
Note for external vendors and partners: External collaborators who need to purchase independent licenses for these fonts can find them on these official marketplaces:
- IvyMode: Available on The Ivy Foundry
- Americane: Available on Fontspring
- FF Meta Serif: Available on MyFonts
- Proxima Nova: Available on Mark Simonson Studio
Primary Fonts
Official Typefaces: IvyMode, Americane, Meta Serif and Proxima Nova. The range of these typefaces allows for design flexibility so that schools and units can create a distinctive look for their own marketing purposes. At the same time, we ensure that all communications originating from Tufts have a professional and unified appearance.
- IvyMode is our primary display typeface. It’s best used for headlines and numbers, especially at large scales. It has the most personality among our typefaces.
- Americane is our supporting accent typeface, with characteristics that complement IvyMode. While it can be used for headlines, it is better for subheads, labels, quotes, and other text set at small and medium sizes. Note, however, that Americane should not be used for body copy.
- Meta Serif and Proxima Nova are our core typefaces. That means they’re good for just about anything and everything: subheads, labels, body copy, captions, statistics, callouts, quotes, and even (occasionally) headlines. These typefaces work well at small scales and are our primary choices for body copy and all Tufts websites.
Fonts for Email
- Alternate for Proxima Nova: Arial
- Alternate for Meta Serif Pro: Georgia
Arial is the best font for email marketing and is available on most Macs and PCs.
Font Examples
IvyMode
Americane
Meta Serif
Proxima Nova
