Logos
The Tufts University logo serves as a clear and recognizable visual for all communications and marketing materials. We have also developed a system that connects the logo with school and department names (referred to as "lockups") to represent how different parts of the university relate to each other.
Consistent and thoughtful usage ensures the integrity of our name and visual identity.
University Logo
University Primary Logo
It is very important that designers do not attempt to construct the logo themselves, as the lettering in the logo has been sculpted especially for Tufts. In addition, do not reproduce the logo by scanning a previously printed version. Such “second-generation” art will degrade the quality of the image and perhaps alter the scale of the various elements.
Clear Space
A mandatory “clear space” around the logo equal to the height of the capital “T” (cap height) must be incorporated into any design using the logo.
Incorrect Uses of Logo
- Never manipulate or distort the Tufts logo, for example, by stretching or compressing it.
- Never try to redesign one element of the logo, for example, the word “university.”
- Never replace an element of the logo or add any graphic elements such as a symbol or punctuation mark.
- Never add words or images to the logo to create a composite logo treatment, and do not use the seal.
University Seal
History
The Tufts seal has a long tradition as an element in university iconography. For most of Tufts’ history, the book pictured at the bottom of the seal was the Bible, and it sat on a mound of rocks surrounded by ocean. Use of the official Tufts seal is reserved for the Office of the President, diplomas, and legal contracts. The seal may also be used for official ceremonial functions and appear on approved plaques, flags, and furniture.
Don't
No unit of Tufts should develop a logo that incorporates the seal. The seal should never be used in communications in lieu of the Tufts logo. Official art should be obtained from the Office of Communications and Marketing and not scanned from an existing copy of the seal.