Typography

The Tufts University official fonts fit a variety of communications needs for digital and print environments. These typefaces are required and complement the university logo. Each family of fonts has a large range of weights and style options, including light, medium, bold, and italics.

Our brand fonts are Adobe Fonts and free to all Tufts employees via fonts.adobe.com. Login with your Tufts credentials and activate fonts.

Primary Fonts

Official Typefaces: Meta Serif and Proxima Nova. The range of these typefaces allows for design flexibility so that schools and units can create a distinctive look for their own marketing purposes. At the same time, we ensure that all communications originating from Tufts have a professional and unified appearance.

Alternate Fonts (These fonts can be used on internal documents.)

• Alternate for Proxima Nova—Arial
• Alternate for Meta Serif Pro—Georgia 

Fonts for Web

FF Meta Serif and Proxima Nova are the required fonts for all Tufts websites. They are available from Adobe Fonts through Adobe Creative Cloud.

Fonts for Email

Arial is the best font for email marketing and is available on most Macs and PCs.

Font Examples

Meta Serif

Proxima Nova

Arial