Guidelines
From voice and tone to logos and fonts, these guidelines will strengthen all content and design that reflect the Tufts brand.
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Tufts University is a community of active and engaged scholars and creators who drive innovation, discovery, and collaboration to make meaningful individual and global impact.
Our brand reflects this vision—and consistency across all of our work strengthens the Tufts brand. These are tools for everyone who helps tell the Tufts story.
Please use the resources on this site to understand our voice and tone and visual guidelines, download creative assets including official logos and graphic templates, and find references for how the brand translates across different media.
Creative Assets
Download ready-to-use templates and logos for all of your communications and marketing projects.
Brand in Action
Examples of how these brand guidelines translate to projects and deliverables.
